New Persian delivery business launches in London


Noushe Joon, a new Persian food delivery brand has launched, offering Londoners the opportunity to enjoy authentic recipes adapted to modern palettes.

The business, which is run by Rea Shahroudi and Mo Ali Shirazi, aims to make Persian cuisine more accessible by delivering it directly into people’s homes. Recipes and dishes on the menu have been developed by head chef, Ashkan Ashtari, each using fresh, seasonal ingredients sourced from sustainable producers.

In this article, Joe Lutrario, deputy editor of BigHospitality, shares the details of the new launch.

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